The Art of Storytelling

Storytelling is a powerful art form that transcends time and culture, captivating people through the ages.

Stories can be emotional.

Stories can be fun.

Stories can be curious.

Stories can inspire.

Stories can explain.

A good story is amazing.

We are your storyteller experts, looking for the “what”, “why” and “how” in your story so that we can write a script for you that is engaging, memorable and appropriate for your audience.  We ask the right questions so that we can tell your story, and draw or film your story in an authentic way.  Our work is unique and customized for your project. And no outsourcing. We are US-based.

   

Now is the time to add video and animation to your website, presentations, training, social media efforts and marketing communication. EVERYONE is online.

Frequently Asked Questions

How much of a time commitment do you need from our company to make this happen?

We just need two things from our clients to start. First, we have a simple questionnaire we walk through with our clients which helps us understand your project objectives, your target market, and your key messages. Next, we ask for any background information you might have including marketing material and brand assets such as brand guidelines and logos. Then we take this and run with it!

Who writes the script?

About 90% of the time, we write the script for you based on your answers to questions we ask you about your project and project goals. We also work with clients who supply scripts to us. In these cases, we evaluate the script provided for illustration flow and offer suggestions on how to modify it so that it works for animation.

How long does it take to create an animation or video?

The average time it takes to create an animation is about 3 weeks once the script has been approved. The process is quite simple, and we help lead you through the process.

1. First we ask for background information from you.
2. Next we generate a script and storyboard based on your input.
3. Once the storyboard and script are final, we literally head to the drawing board to draw original art and/or film this live action drawing.
4. And once our artists feel excited about the final artwork (!) we move to the editing process where we add cool sound effects, background music and voice over all synched up with the artwork.
5. And then voila! Your animation is complete.

Video project schedules vary greatly based on complexity, number of film locations, quantity of interviews and more.

How much does it cost?

Animation costs range based on the length of the animation and complexity of the animation. Because we know that you want a quick answer to this question, we can safely say that our animation costs start at about $3,000 per running minute. This cost includes storyboarding, original art concept and final drawings as well as editing. This cost does not include script writing or voiceover. We ask for payments in installments with a retainer payment due at the beginning of the project.

Video costs vary based on complexity, locations, and quantity of interviewees.

Do you offer videos in languages other than English?

Yes, we do! We often get requests for localization. We work with translators and hire voiceover talent from across the glove to create animations in multiple languages. We have created animations in French, German, Spanish, Farsi, Arabic and more.

What are the best types of animations to create for my business?

1. The most common types of animations are overview explainer videos which focuses on how your business solves a particular problem for your targeted audience. This formula is based on looking at customer pain points, your business solution, and a call to action.
2. The next most common type of animation is an animation that helps explain how something works such as a product demo.
3. Animation is also great for training videos. Some trainers can mix video into their training sessions—a great way to keep your audience engaged. Or you can simply post training videos online.
4. Other great uses are viral videos that pull in viewers with engaging ice breaker videos for presentations and keynotes or brand building videos that simply get your name out in a clever way.

Why should I choose Greenlight Interactive over other companies?

1. Greenlight Interactive animations are completely original. We offer a range of creative styles—anything from charcoal to marker to dry erase to mixed media. We can draw more cartoony—or more serious—based on the marketing objectives of your project.
2. You own it. Because we are creating original artwork you are not going to see it anywhere else. And so, you own the video. You can even use the artwork to compliment other marketing projects by extracting a drawing and re-using it. We don’t care. It’s yours to use.
3. If you need an animation localized in another language, we can help. We have created animations in French, German, Farsi, Arabic, Spanish and Portuguese. If you need it pronto, we can do it!
4. We are US-based which makes it easier for US-based companies to work with us.

What other services do you offer?

Funny you should ask! Greenlight Interactive is an established marketing company. We offer web services, graphic and branding services and more.