What’s our story?
Greenlight Interactive, Inc. is an interactive digital media and marketing firm serving an international audience. We are storytelling experts.
We tell Stories that Stick.We create engaging, original and relevant stories that support your brand through web, animation and video. And once we do, your customers will remember you, what you stand for, and how you can help them. Please go to the services section for more detail on animation, video, and web services.
Industry Focused.Although we have collectively serviced just about every industry sector, our focus is in the following markets:
Jamie Spooner, Creative Director
Greenlight Interactive is driven by the vision of Jamie Spooner, who founded and managed Planeteria, Inc., a successful North San Francisco Bay Marketing, Design and Technology Company for 13 years. Here, Jamie wore many hats including Creative Director, UX/UI/IA Designer, Marketing Consultant, Project Manager and Technology Director. Jamie oversaw the direction of hundreds of web sites and brand initiatives for multiple industries including technology, education, nonprofit, municipalities, and healthcare.
Jamie also served as a Design Program Manager at Microsoft Corporation in Seattle where she designed the second website for Microsoft and holds a patent for a Windows Radio Tool Bar. Prior to her career in the west coast, Jamie was an Art Director at two Boston agencies.
Jamie has 25+ years in Marketing, website design and development, video and animation. As a filmmaker, she produced and filmed the award-winning “Whiskey & Apple Pie”. Jamie has a bachelor’s degree from Smith College.
The Greenlight Interactive Team includes writers, brand and marketing experts, designers, illustrators, videographers and web developers. We customize our teams to meet the needs of each project.
Two more important people to mention on our team:
Holly Madden Merrill, Writer
Holly has over 25 years’ experience in Corporate Communications with focus in direct response concept development and writing for both private clients and many Boston ad agencies. Holly can quickly grasp marketing objectives, industry sector, customer base, and competition to create compelling stories and calls-to-action through video. Holly speaks many “languages” through her writing. She has spoken the language of athletes, tired Moms, weekend warriors, software engineers, jittery hospital patients, CEOs, entrepreneurs, foodies, empty nesters, retirees, physicians…just to name a few. Holly is a graduate of Harvard University and a graduate of Boston University’s graduate film production program.
Eli Cabañas, Technology
Eli has been developing websites and video platforms for online media companies for over 15 years. Before coming to Greenlight Interactive he managed a website environment that he implemented for World Risk and Insurance News (WRIN.tv) including SEO, SEM and content creation strategies. He also took lead in training and managing on-air talent, as well as editing and posting all content to web and social distribution channels. During that time, he was also acting as the Head of Media operations for The Retirement advisor university, where in addition to coordinating and filming onsite interviews at HR conventions around the world, he developed web infrastructure for News, Education and Marketing site 401kTV.com. He also handled rebranding of all marketing materials and managed optimization of an over 200k recipient newsletter.
Eli previously created the Video department for International Business Times, managing studio design, setup, training and all SEO, SEM and content strategies, growing video viewership to over 250k per day, and collaborated with sales team to help drive $1M in ad revenue in under a year. At IBTimes he focused his team on shooting and editing short format documentary style news videos.
He also ran all aspects of operations of ForexTV a leader in news focused on the global currency markets. In his 8yr tenure at ForexTV he was able to create a stable and efficient platform from a technical and operational level to create 8hrs of live video coverage of the Forex, Futures, Options, and equities markets, as well taking various roles in the development process and operations of client video platforms, such as FXCM, IBTimes.com, CBOE, CME, FXSol and theStreet.com.
Eli is a proficient web developer and expert in online video technology, Search engine optimization (SEO) and Marketing (SEM), Video Encoding and Analytics. Eli Received his Bachelor of Arts in Economics and Psychology from the University of Rochester, where he also focused on web development and design.
Your Brand Has a Story.
We’ll help you write it – or rewrite it. We have an extended team that can support all of your design and marketing needs. Contact us for more information on our company bios, capabilities and full portfolio.
You kept us in scope, on time and within budget. Everyone here at Claret loves the finished product.