Greenlight Interactive provides marketing services for all business sectors with special focus on healthcare, technology, finance, nonprofits, education and small business. Although we specialize in animation, video and web, we also provide additional marketing services and/or can connect our clients with specialists in other areas.
Partial Client List
- Website Services
- •Discovery Meetings (identifying target audiences, assumed needs & wants)
- •Qualitative and quantitative research including surveys, focus groups, one-on-one sessions and video interviews
- •Preliminary weather report to identify content organization and confusion areas that relate to the usability of the website for each identified audience and identifying problem areas of marketing materials (writing style, voice, brand communication)
- •Role playing through cognitive theory practices (task-based exercises on the website based on each audience and their demographics, psychographics, and perceived needs to develop personas for each audience)
- •Development of Personas
- •Usability Audit Documentation
- •UX: User Interface Design
- •IA: Information Architecture & Wireframes
- •Content writing and/or editing
- •Original Video
- •Original Animation (explainer videos or other videos)
One of the things that drew us to Greenlight Interactive was their innate ability to understand our marketing, our branding and our technology needs. The website definitely reflects this.